Search Engine Optimisation (SEO)
Google’s algorithm uses over 200 factors to rank websites in search results. Key elements include high-quality content that is relevant, original, and up-to-date, along with backlinks from authoritative sites that boost credibility.
On-page SEO, such as strategic keyword use, clean URLs, and optimized meta tags, also plays a crucial role. User experience factors like fast loading times, mobile-friendliness, and low bounce rates are essential for better performance.
Technical SEO, including strong site architecture, HTTPS security, and schema markup, enhances visibility. Additionally, local SEO, with consistent business information and a strong Google My Business presence, is vital for local searches.
High click-through rates and strong user engagement further drive better rankings. These factors, among others, are key to optimizing your site for improved visibility and higher rankings on Google.
Did you know that only 0.63% of potential customers go beyond the first page of Google results?
Securing a top spot on page one is crucial for visibility and can significantly increase website traffic. Investing in SEO isn’t just about enhancing your online presence; it’s a powerful strategy for driving sales and revenue growth.